Grafficial– transformed event management with intuitive ui/ux design, powered by Cohort Tech.
A complete UI/UX overhaul of an event planning ecosystem, transforming complex management workflows into an intuitive, high-performance dashboard.
Grafficial is a B2B event management SaaS platform based in Ottawa, Canada. Their core product — a powerful event scheduling and task management dashboard — had all the right features. But a confusing UX was killing conversions and driving churn. Cohort Tech stepped in to redesign the entire interface using a conversion-focused design system. The result: a 35% faster event setup time, 50% improvement in user retention, and a 60% increase in new sign-ups — all within 90 days of launch.
Market Region
Ottawa, Canada
Platform Type
Event Management SaaS
Deployment
2022
Primary Core
Figma
Phase Strategy
Understanding the Obstacle
Event organizers were struggling with a confusing interface. They couldn't efficiently manage events, assign tasks, or communicate with teams. As a startup, Grafficial needed a complete UI/UX overhaul to compete against established players.
Engineering Phase
Our Precision Intervention
We redesigned the entire app with a user-centered approach. We prioritized a simple interface, intuitive navigation, and streamlined workflows. Everything focused on making event management effortless for busy organizers.
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View Process Details"Cohort Tech understood our vision immediately. They didn't just design they transformed our product into something our users truly love."
Core Outcome Data
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