MOTOKA– localized design that captured the south african market, powered by Cohort Tech.
Bridging the mobility gap in South Africa with a data-efficient, culturally resonant bike taxi application that scaled to 25k+ monthly users within 6 months.
MOTOKA is a bike taxi app serving South Africa's urban mobility market. Existing ride-hailing products were too data-heavy and Western-centric for local users. Cohort Tech conducted deep market research to redesign the app with local payment methods, language support, and a low-bandwidth architecture. Post-launch, MOTOKA achieved a 4.8-star App Store rating, reduced average booking time by 45%, and scaled to 25,000+ monthly active users within 6 months — becoming a market leader in Johannesburg.
Market Region
South Africa
Platform Type
Mobile App
Deployment
2018
Primary Core
Flutter
Phase Strategy
Understanding the Obstacle
A bike taxi service needed an app that actually worked for South African users. Existing global apps were too data-heavy and didn't account for local payment methods or connectivity issues.
Engineering Phase
Our Precision Intervention
We researched the local market deep-dive. We built a lightweight, data-efficient app with offline capabilities and culturally relevant UI. We simplified the booking flow to work even on older devices.
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View Process Details"The app became essential overnight. Users love it because it just works, no matter where they are. Downloads keep growing."
Core Outcome Data
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